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Corporate leadership and executive sponsorship plays a valuable role in prioritizing ad hoc work and aligning the business client with the corporate strategy. Strong support and buy-in from the organizational leadership has a positive impact on a group's organizational positioning, business credibility, ability to filter and prioritize work, value tracking, and value reporting. For most groups, the majority of work originates from corporate leadership.
Senior level sponsorship provides groups with a mandate to work on initiatives that may be difficult to quantify in hard dollar terms, but that are deemed strategic. Some groups acquire work both from the corporate leadership and directly from the business client. In either case, executive sponsorship is the key to success, and a major factor for prioritizing work.
Correspondingly, when reporting to corporate leadership, many groups make an effort to quantify and report value (e.g., benefits realized and ROI), as well as client satisfaction and usage tracking measures.
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